Introducing the pink flamingo sleep bag (and the story behind

In the four years we’ve been making sleep bags, we’ve only ever produced them in gender neutral designs and colours. It simply makes more ‘cents’ – because well-made, neutral ‘staples’ suit everybody and can be passed down to an unlimited number of children. You simply can’t go wrong.

But I couldn’t get over my urge to create a pink one. So… I finally did. And it hits our shelves next month. Since this product breaks the mold a little – and is quite near and dear to me personally – I thought I’d share the inspiration behind it.

Cozy Basics Pink Flamingo

Cozy Basics Pink Flamingo

 

There are two main reasons why I felt so compelled to go in this direction:

  1. I don’t have a girl. But I love girly things. Since there are no more children in my future – two boys are more than enough, thank you very much! – I figure my design work is the perfect place to get my feminine ‘fix’, so to speak. And you can’t get more girly than pink-on-pink.
  2. To pay homage to my mom, Carol. Firstly, she’s a breast cancer survivor, which has an obvious tie-in with the pink. She also always wore pearls – and a fantastic pink dress – whenever she got dressed up, which inspired both the specific colour of this product – and the pearls around mama flamingo’s neck.  I love adding personal touches into the design process!

3. Speaking of pink – you might be interested to know that pink is a very difficult colour to choose and get just right. I selected a nice saturated dusty pink pantone, which happens to be hot right now – and very similar to my mom’s special dress.

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Needless to say, this is a product that has deep personal meaning for me. I had a GREAT time designing it – and would be lying if I said I didn’t love the finished product.

 

The first step in the design process is a digital mock-up like the one below. From there, I have samples created in every size so I can see them live and make sure all is as it should be. Then, once we’re 100% sure everything looks great, it goes into production. The whole process for a design like this one – where we’re creating a new version of an existing product and artwork – takes about eight months.

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The pink flamingo will be available in sizes X through Y, at a cost of $38 +tax, making them a fantastic gift for that special baby girl in your life. They’ll be available for pre-order through our site on February 15th, and in stores shortly thereafter. If you have any questions at all about this product – or any others – give us a shout. Happy shopping!

www.weeurban.com

Spring into Spring! & don’t waste a minute!

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Hello Wee Urban World!

How has everyone’s Winter been? Horrible right!?

We are getting ready for Spring, and although the weather has been nothing if not unpredictable. We’ve been on the search for great things to do this Spring!

We found the most AMAZING checklist of 50 Fun Spring Activities! Right here.

Our favourite’s are:

  • See the cherry blossoms
  • Walk on a deserted beach
  • Pick strawberries…
  • … and of course… Mix up a pitcher of margaritas

 

But if you really want to know what we have planned this Spring, all we can say right now is that it rhymes with blue peak leg.

But it’s not blue… or is it?

 

Stay tuned!

 

~ WU – DS ~